Build Your Remodeling Growth Budget
Stop choosing your marketing budget from a generic percentage. Use your revenue goal, average project value, gross margin, close rate, and acquisition economics to build a growth plan around your actual business.
Find out what your growth goal can realistically support.
This calculator works backward from the revenue you want to produce. It estimates how many customers and qualified opportunities you need, what you can afford to pay to acquire them, and whether your current acquisition economics suggest you should scale, fix, hold, or rework.
Where are you going?
Start with the revenue target, then define how much new acquisition actually needs to produce.
Don't optimize marketing for cheap leads. Optimize for profitable customers.
A low cost per lead can still produce expensive customers if most inquiries are poor fits. A higher-cost channel may be far more profitable when it generates better-qualified homeowners, stronger close rates, and larger projects.
The most useful comparison is your actual customer acquisition costagainst your allowable customer acquisition cost, while also checking project value, gross margin, sales conversion, and production capacity.
Remodeling Growth Budget Questions
What is allowable customer acquisition cost?
Allowable CAC is the amount your project economics can reasonably support spending to acquire one new customer while preserving your desired profitability.
Why does close rate affect my marketing budget?
A stronger close rate means fewer qualified opportunities are required to acquire each customer. That can materially improve CAC and the amount you can afford to invest in qualified leads.
Should I use a percentage of revenue to set my marketing budget?
Percentages can provide context, but they do not account for project value, margins, close rate, capacity, or your actual revenue gap. This calculator uses those business economics instead.
What does SCALE, FIX, HOLD, or REWORK mean?
SCALE means your entered actual CAC is comfortably below allowable CAC and you have capacity. FIX means the economics are near the ceiling. HOLD means operational capacity is the current constraint. REWORK means actual CAC materially exceeds allowable CAC.